Hadrien Gaillet
Hadrien Gaillet
Hadrien Gaillet
Performance & Growth Marketing Manager
Paid acquisition · Tracking & analytics · Measurable ROI
Performance & Growth Marketing Manager
Paid acquisition · Tracking & analytics · Measurable ROI
I help organisations build reliable, scalable acquisition systems — combining paid media, advanced tracking, and data-driven decision-making to drive measurable growth.
I help organisations build reliable, scalable acquisition systems — combining paid media, advanced tracking, and data-driven decision-making to drive measurable growth.
What I do
What I do
Paid Media & Growth
Paid Media & Growth
Designing and optimising cross-channel acquisition strategies across Meta, Google, TikTok, YouTube and LinkedIn — from experimentation to scalable performance.
Designing and optimising cross-channel acquisition strategies across Meta, Google, TikTok, YouTube and LinkedIn — from experimentation to scalable performance.
Designing and optimising cross-channel acquisition strategies across Meta, Google, TikTok, YouTube and LinkedIn — from experimentation to scalable performance.
Tracking & Attribution
Tracking & Attribution
Building robust measurement foundations: GA4, GTM & server-side tagging, Consent Mode v2, CAPI integrations and attribution frameworks you can actually trust.
Building robust measurement foundations: GA4, GTM & server-side tagging, Consent Mode v2, CAPI integrations and attribution frameworks you can actually trust.
Building robust measurement foundations: GA4, GTM & server-side tagging, Consent Mode v2, CAPI integrations and attribution frameworks you can actually trust.
Data & Decision-Making
Data & Decision-Making
Turning complex data into clear insights through dashboards, cross-channel analysis and performance reporting that support real business decisions.
Turning complex data into clear insights through dashboards, cross-channel analysis and performance reporting that support real business decisions.
Turning complex data into clear insights through dashboards, cross-channel analysis and performance reporting that support real business decisions.
Experience & context
Experience & context
6+ years of hands-on experience in performance and growth marketing
Leading paid acquisition and measurement at Plan International Belgium
Full ownership over paid media strategy, tracking architecture and analytics
Used to complex environments, real budgets and high accountability
6+ years of hands-on experience in performance and growth marketing
Leading paid acquisition and measurement at Plan International Belgium
Full ownership over paid media strategy, tracking architecture and analytics
Used to complex environments, real budgets and high accountability
Certifications
Meta Certified Media Buying Professional
Google Analytics 4 Certification
Google Ads Search Certification
IELTS General Training
CEFR Level B2
